Higher education marketing will succeed when it lets go of the old playbook and starts building real, relevant, student-first ...

Thriving institutions are those that approach student engagement with the same focus and discipline as any core business ...

Users must ensure they use deep search AI tools in conjunction with traditional library databases and other more established ...

Tor those committed to the transformative power of higher education, the One Big Beautiful Bill Act is nothing short of a ...

Higher ed students need expanded AI literacy, ethical and transparent implementation, and student-centered integration of AI.

Laura Ascione is the Director of News for eSchool Media and a former Managing Editor. She is a graduate of the University of Maryland’s Philip Merrill College of Journalism. While attending UMD, Laura ...