They found that most people say they’ll pay more for sustainable versions of everyday goods. Yet the data told a more nuanced ...

A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test ...

David McAdams is a Professor of Business Administration at the Fuqua School of Business, Duke University. He is also a Professor of Economics in the Economics Department at Duke. He earned a B.S. in ...

Here’s where you’ll find an up-to-date list of info sessions, coffee chats, and other ways to meet our team around the world. If you need a disability related accommodation, please contact: admissions ...

The best way to learn about Fuqua is to connect with our community. We are thrilled that we are able to offer in-person and virtual campus visits this year, and although we are still in the process of ...

Xue’s research shows that “Environmental, Social, and Governance” (ESG) disclosures would give companies a way to share this ...

We want you to submit your best possible application to the MSQM: Business Analytics program—the one that most fully conveys your background, qualifications, and ambitions. We appreciate your time and ...

Here leadership isn’t just a concept—it’s alive. At Fuqua, you'll run organizations and manage activities that draw from the diversity of people and experience across our network. All this raw ...

Difference drives us. An appreciation of diverse cultures and practices makes for stronger and more effective leadership, so Fuqua offers a range of programs and initiatives that globalize your MBA ...

Mohan Venkatachalam is the R.J. Reynolds Professor of Business Administration at Duke University’s Fuqua School of Business. Professor Venkatachalam received his Ph.D. from the University of Iowa in ...

Dan Ariely is a Professor of Business Administration and a founding member of the Center for Advanced Hindsight. He does research in behavioral economics on the irrational ways people behave, ...

Leslie M. Marx, PhD, Robert A. Bandeen Professor of Economics; BS (Duke University), MA (Northwestern University), PhD (Northwestern University) Professor Marx has research interests in game theory ...