As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

Google teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats integrated into ...

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

The Pernod Ricard Scotch whisky brand's True Music platform has showcased over 800 artists and hosted events in 32 countries.

Consumer willingness to engage with brand sponsors at sporting events is also a strong indicator of sponsorship performance. The 2024 Sponsorship Performance survey reveals that the most popular ...

Adjusted for inflation, overall ad-spending growth is projected at 2.6% in 2024, as prices remain high, especially for TV and digital video formats, though there are signs that prices are coming down.

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival ...

A short film starring J. Smith-Cameron documents a fictional deal between ​​The Peanut Butter Group and Chocolatey Corp. in the style of the HBO hit.