On the cusp of its merger with Omnicom, Interpublic is not releasing a third quarter ad forecast for the first time in years, ...

Siding with Meta Platforms, a federal judge has thrown out a Maryland resident's lawsuit over Facebook Marketplace ads for phony Morgan silver dollars.

LinkedIn has been projected to see ad revenue surges through 2027, according to estimates from the World Advertising Research Center (WARC).

A program like the New York Times’ MiniCrossword reportedly brought joy to people, although it has now been commodified behind a paywall. To further pinpoint the research, of those who follow the news ...

Shoppers will be spending more during Black Friday-Cyber Monday (BFCM), but in a more strategic way than they did last year, judging by a new study from Omnisend, an email-SMS platform that serves ...

The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in the United States, Mexico and Canada.

When it comes to spending, Gen Z skews toward frequent, high-volume purchases. In apparel, 79% spend $0–99, but 11% buy 101–250 items They also outspend peers on continuity purchases, which include ...

It's the nickname for a new technical standard that promises to revolutionize consumer marketing by putting consumers -- or ...

For years and years, the industry focused on media and targeting. Understanding who the audience is and what they are doing was extremely valuable in delivering the right message at the right time. In ...

With its new campaign, the retailer leans on humor and affordable fixes at a moment when dream homes feel far away.

The deal follows one with Comscore for linear TV data and Kantar to manage a calibration panel that is at the heart of Aquila's audience reach deduplication system.

Nick Maschmeyer has come onboard creative agency America Haiku as head of strategy. He reports to American Haiku’s Chief Creative Officer Thom Glover. Previously, Maschmeyer spent a decade at Droga5, ...