The count of advertisers fell from 49 to 14, a 71.4% decrease. The number of unique brands advertised dropped from 70 to 14, ...

The digital marketing partnership is aimed at strengthening the company's online presence and supporting its performance-led ...

Sood joins Kia with nearly three decades of experience in the automotive industry. He most recently served as President and ...

Gregg Wafelbakker, Regional Director for Asia at Tourism New Zealand, discusses the strategy behind their new campaign, the shift in Indian traveller behaviour and more.

Under the mandate, Teamology will handle Rawbare’s digital PR, media outreach, and strategic brand communication, including ...

Real estate marketing has evolved from merely announcing availability to crafting aspirations. Hero Realty’s CMO, Karan Kumar ...

In this article, we examine the long-standing partnerships between Wimbledon and a select group of legacy brands that have ...

She previously worked at NielsenIQ BASES for six years, where she was involved in aligning insights with business outcomes ...

The move follows several incidents at this year’s festival that led to the withdrawal of awarded campaigns due to the use of ...

According to Google, 80% of Gen Z in India uses Google Search for shopping, discovery, research and decision-making. The new ...

The ED alleges that endorsements by these celebrities helped promote betting apps that may have been involved in laundering ...

She was brought in from NBCUniversal, where she served as Chairman of Global Advertising and Partnerships, and was widely ...