Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

Robyn Muir provides an examination of the worldwide Disney Princess commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. The book ...

A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy company in the world in 2014. Then Hasbro won the Disney Princess business away ...

This story appears in the January 2017 issue of National Geographic magazine. In classic Disney animated films, a female character receives seven times the praise for her appearance as for her ...

Rather disappointingly, the infographic does not feature Scottish Princess Merida from Brave, who wears a Medieval-style green dress and the latest female Disney leads, Anna and Elsa, in Frozen.

Disney is beloved in Japan, with special anime-style art of princesses like Cinderella and Ariel gaining popularity. Oh My Cafe in Shibuya offers themed food and merchandise featuring manga-style ...

Welcome to the captivating world of Pillow Princess, where easy no-fuss application meets ethereal glam ☁️🌙 Launching Friday at 10am PT at <a href="https ...

As Frozen 2 brings Elsa and Anna back to cinemas all over the world, we take a look back at Disney’s princesses and rank them in terms of their feminist credentials. Because not everyone thinks ...

Mattel said adjusted earnings for the three months ending in December slumped 66% from last year to 18 cents per share, well shy of Street forecasts, as quarterly sales fell 22% to $1.4 billion.

Mattel isn't limiting itself to just rides or loosely themed areas, it's following the Disney/Universal model of leveraging the unique characteristics that make its brand popular. Hot Wheels ...