Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

Save 16% on Mattel Disney Princess Small Doll Party Set with 6 Posable Princess Dolls in Sparkling Clothing and 13 Tea Time ...

But it's also the first live action feature produced by Mattel Films, the film production division of toy giant Mattel. Lev-Ram: So I have no shame in saying that I'm actually very excited about ...

A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy company in the world in 2014. Then Hasbro won the Disney Princess business away ...

Robyn Muir provides an examination of the worldwide Disney Princess commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. The book ...

Disney fans can enjoy meeting new, fascinating, and diverse Disney princes who support their princesses. Through the courage, loyalty, and support of Disney princes, beloved fairy tales come to ...

Mattel said adjusted earnings for the three months ending in December slumped 66% from last year to 18 cents per share, well shy of Street forecasts, as quarterly sales fell 22% to $1.4 billion.

This story appears in the January 2017 issue of National Geographic magazine. In classic Disney animated films, a female character receives seven times the praise for her appearance as for her ...

Over the decades, Disney has accumulated a ton of princesses. From OGs like Snow White to recent additions like Elsa, the company has a monopoly on all things princess. Now, Disney is celebrating ...

Mattel isn't limiting itself to just rides or loosely themed areas, it's following the Disney/Universal model of leveraging the unique characteristics that make its brand popular. Hot Wheels ...

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