The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021. “We’re executing with tremendous clarity and focus, ...

LaundroMatch” targets UEFA Champions League fans in Asia who watch live matches in the early morning hours despite sports bars being closed.

The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company.

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent ...

The Coca-Cola brand is calling back to the early aughts to encourage younger consumers to indulge in what they want amid the daily hustle.

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.