While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.
The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.
Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” ...
At Brandcast, the platform touted Nielsen figures that show YouTube has been the most-watched streaming platform in the U.S. for over a year.
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