While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.

Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.

At Brandcast, the platform touted Nielsen figures that show YouTube has been the most-watched streaming platform in the U.S. for over a year.

Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” ...

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

May 15, 2024 – Mike's Hot Honey, the nation’s leading brand of hot honey that is heating up the culinary world, announces the launch of a bold new ad campaign, "You'll Love It With Mike's.” The ...

The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.

The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.