Social Media Marketing News | Marketing Dive
WEBMay 30, 2024 · Pinterest credits shoppability, AI investments for ‘milestone’ Q1. The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021. By Jessica Deyo • May 2, 2024. The latest social media marketing news and articles for marketing professionals.
Campaign of the Year: Burger King's 'Whopper Detour'
WEBDec 9, 2019 · People who went within 600 feet of most McDonald’s locations Dec. 4-12 were delivered a mobile notification offering a Whopper for one cent. After they placed an order, the app directed them away from McDonald’s and toward the nearest Burger King outlet to retrieve their food. “Whopper Detour” drove more than 1 million app downloads ...
and where it goes next - Marketing Dive
WEBMay 3, 2022 · This article is part of a four-part series about famous brand rivalries. Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. Part II Sneaker supremacy: Nike and Adidas battle for brand love. Part III Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland.
McDonald's drives 8.4K in-app actions by tying geofenced …
WEBMar 7, 2019 · McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push.
9 campaigns that struck a chord in 2021 | Marketing Dive
WEBDec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Nike's apps played crucial role in driving engagement, 2020 digital ...
WEBJan 14, 2021 · On the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month. While Nike didn’t provide exact figures, it reported a 9% gain in total revenue to $11.2 billion. Digital sales will make up about half of total revenue in the near future, the ...
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9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Walmart's ad business hits $2B as automation plays larger role
WEBFeb 18, 2022 · Walmart’s advertising business generated $2.1 billion in revenue last year as the big-box retailer expanded its marketing technology stack, according to an earnings release. It was the first time the company has broken out advertising financials in its reporting. In the U.S., Walmart Connect saw the number of advertisers using its services ...
How the best marketing campaigns of 2023 mastered pop culture …
WEBNov 29, 2023 · Taco Bell liberates Taco Tuesday. Taco Bell looked to free Taco Tuesday from its trademark shackles in 2023. Eventually, LeBron James got in on the action. During a 30-second advertisement, the basketball star could be seen being “bleeped” every time he attempts to say the previously trademarked slogan.
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