Social Media Marketing News | Marketing Dive
WEBMay 30, 2024 · Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize. By Peter Adams • April 25, 2024. The latest social media marketing news …
and where it goes next - Marketing Dive
WEBMay 3, 2022 · This article is part of a four-part series about famous brand rivalries. Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. Part II Sneaker supremacy: Nike and Adidas battle for brand love. Part III Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland.
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
How JCPenney is pivoting its brand as part of $1B company …
WEBSep 1, 2023 · The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. The effort also introduces a new brand positioning and campaign, called “Make It Count,” that center on four core areas: making fashion ...
Texas Roadhouse drives brand awareness via mobile, social efforts
WEBAuthor. Rimma Kats. Texas Roadhouse is making mobile an integral part of its strategy via an initiative that incorporates Facebook Places, foursquare and Instagram. Through the initiative, Texas Roadhouse uncovered a significant difference in engagement on content published to the local Facebook Place pages and content published to the brand page.
9 campaigns that struck a chord in 2021 | Marketing Dive
WEBDec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Nike's apps played crucial role in driving engagement, 2020 digital ...
WEBJan 14, 2021 · On the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month. While Nike didn’t provide exact figures, it reported a 9% gain in total revenue to $11.2 billion. Digital sales will make up about half of total revenue in the near future, the ...
Brand backlash: Are 2023’s epic marketing fails part of a bigger ...
WEBNov 28, 2023 · Justin Sullivan/Getty Images via Getty Images. Purpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. The outcry, which extended beyond online kerfuffles to actually dent sales and revenue, has sent a chilling effect across an industry already contending with economic constraints.
63% of consumers prefer to purchase from purpose-driven …
WEBDec 6, 2018 · Dive Brief: Nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs, and will avoid companies that don't, according to new Accenture research shared with Marketing Dive. Among consumers, 62% want companies to take a stand on the social, cultural, environmental and political ...
6 campaigns that broke through the creative rut of H1 2023
WEBJul 11, 2023 · Looming in the background, the rise of generative AI is poised to transform marketing, from the fundamentals of search to creative work. The technology has inspired awe and fear, along with some noteworthy advertising. Marketing Dive here has assembled a list of noteworthy campaigns and branding plays from H1 2023.
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