Sneaker supremacy: Nike and Adidas battle for brand love
WebMay 10, 2022 · Deep Dive. Sneaker supremacy: Nike and Adidas battle for brand love. Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Published May 10, 2022 • By Natalie Koltun.
Nike deal ends German soccer’s 70-year partnership with Adidas
WebMar 22, 2024 · London CNN —. Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now ...
Nike, Adidas settle patent fights over shoe technology | Reuters
WebAug 19, 2022 · (Reuters) - Nike Inc and Adidas AG, the world's two leading sneaker brands, have resolved a series of U.S. patent disputes over technology used in their athletic shoes, court filings show.
US Supreme Court turns down Nike, Adidas patent dispute
WebWASHINGTON, June 26 (Reuters) - The U.S. Supreme Court on Monday declined to hear Nike's (NKE.N) bid to overturn a U.S. Patent Office tribunal's decision to cancel part of a shoe patent in the...
Nike's latest legal move could cost Adidas $800 million annually …
WebDec 10, 2021 · Nike's latest legal move could cost Adidas $800 million annually in sales of Ultraboosts, Pharrell Williams sneakers, and other Primeknit shoes. Matthew Kish. Dec 10, 2021, 12:38 PM PST. This...
Adidas Could Benefit From Nike’s Innovation Lag, Analyst Says
WebApr 15, 2024 · NKE. Nike’s innovation issues might benefit other brands living in the shadow of the Swoosh. In a Monday note to investors, Morgan Stanley analysts said that Adidas, which is only just...
Nike and Adidas Settle Two Separate Patent Lawsuits – Footwear News
WebAug 22, 2022 · The dispute between the two athletic companies started in Dec. 2021 when Nike Inc. filed a suit in the United States District Court District of Oregon claiming that Adidas AG was infringing on...
Adidas' new CEO came out swinging during his first press …
WebMar 9, 2023 · Retail. Adidas' new CEO came out swinging during his first press conference, calling out Nike's lack of innovation and defending the three stripes. Danni Santana and Matthew Kish. Mar 8,...
Nike, Adidas, and even Allbirds are rethinking their big bet on DTC
WebMar 10, 2023 · Nike and Adidas Bet Big on DTC, Now They're Pushing Back Into Stores. Retail. Nike, Adidas, and even Allbirds are rethinking their big bet on DTC. Matthew Kish. Mar 10, 2023, 6:45 AM PST....
A marketing victory for Nike is a business win for Adidas - The …
WebMar 27, 2024 · For Adidas, the distant number two, which eked out just €268m from operations in 2023, matching Nike would have burnt a hole in its pocket. Chart: The Economist. Bjorn Gulden, who took over as...
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