Digital Marketing News | Marketing Dive
WEBAt the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
and where it goes next - Marketing Dive
WEBMay 3, 2022 · This article is part of a four-part series about famous brand rivalries. Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. Part II Sneaker supremacy: Nike and Adidas battle for brand love. Part III Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland.
Strategies to create an in-game mobile advertising campaign
WEBSuch campaigns have been proven to be very fruitful with brand recall increasing 70-300 percent, according to Videology. Here are five strategies to consider when creating an in-game advertising campaign: 1. Videos optimized for each screen (desktops, tablets and smartphones) When it comes to cross-platform campaigns, it is not a one-size fits ...
82% of advertisers apply brand values to media spending …
WEBAug 23, 2021 · The percentage of advertisers that apply corporate responsibility and brand values to media spending decisions has increased more than 20% from a year ago to 82%, per the 2021 Advertiser Perceptions Trust Report, which was emailed to Marketing Dive. More than half of advertisers (54%) will change how and where they spend media …
Marketing in a recovery: H1 2021 by the numbers
WEBJul 13, 2021 · Some of the biggest "brand fails" consumers say impact loyalty in 2021: (source: Alchemy Worx and YouGov) 39%— Receiving communications from a brand after opting out or unsubscribing. 37%— Being lied to about sales or stock levels to convince them to buy. 35%— Receiving too many emails from a brand.
Influencer Marketing | Marketing Dive
WEBApr 26, 2024 · 6 reasons why influencer marketing will never be the same. With a new emphasis on authenticity, 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections. By Tom Christmann, ECD Catch+Release • Feb. 12, 2024.
By the numbers: Super Bowl LVI | Marketing Dive
WEBFeb 14, 2022 · 4.9M mentions of Super Bowl itself (as of Monday 9 a.m. ET) 8.6M mentions for all things Super Bowl (ads, pregame poet and related programming) Cryptocurrency exchanges FTX (224K) and Coinbase (67K) were the most discussed ads of the night, followed by Anheuser-Busch’s Michelob Ultra (57K). (Source: Talkwalker)
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
How JCPenney is pivoting its brand as part of $1B company …
WEBSep 1, 2023 · The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. The effort also introduces a new brand positioning and campaign, called “Make It Count,” that center on four core areas: making fashion ...
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
WEBMar 1, 2024 · Gap-owned retailer Athleta is kicking off Women’s History Month with the first installment of a new multiphase campaign designed to serve as an empowerment anthem for women and girls. “Find Your Movement,” which launched today (March 1), is also meant to cement the brand’s goal of championing the power of movement in all of its various ...
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