Coldplay frontman Chris Martin caused an awkward moment at a US concert when a couple enjoying a warm embrace ducked for cover as their faces flashed up on a giant screen. Martin’s roving “kiss cam” alighted on the man and woman,

Several professional sports teams have had some fun with the moment, poking fun at it through posts on social media.

Astronomer CEO Andy Byron didn’t appear happy after he was caught with his company’s HR chief, Kristin Cabot, at Coldplay’s Wednesday night concert. Byron seemingly let out an expletive-laced reaction after he realized he and Cabot were shown cuddling on the Boston venue’s jumbotron.

A Coldplay concert's Kiss Cam captured Astronomer's CEO and HR head in an awkward embrace, sparking viral internet frenzy. Adding to the drama, a newly promoted VP was seated next to them, her discomfort palpable.

Astronomer CEO Andy Byron and exec Kristin Cabot caught on Coldplay kiss cam in viral scandal moment. Can somebody say "Oop?!"

Kristin Cabot went viral after being caught on the Coldplay Kiss Cam with Andy Bryon during the band's Massachusetts concert

The couple — identified as married Astronomer CEO Andy Byron and the firm’s chief human resources officer, Kristin Cabot — scrambled to hide their faces when they were caught on the jumbotron

Today will go down in internet history. It was nothing but good vibes at Coldplay's concert at Gillette Stadium in Boston Wednesday night. During an acoustic part of the show, frontman Chris Martin turned on the iconic kiss cam to engage with the fans in the crowd.