The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page.

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. There are two networks within Google AdWords – display and search.

Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more in the campaign, expand the ...

Large or small, if your company is using online video you can't afford to neglect YouTube. As the biggest video site by far and the second-biggest search engine, it's a great way to get your message ...

For companies that want to advertise their brands and products online, Google Adwords is possibly the most popular tool, offering pay-per-click and site-targeted options across many types of ads. But ...

Is your marketing plan looking a little bleak? Arjun Arora, CEO and founder of ReTargeter, shares advice about how to get started with Google Adwords: Visit SEOmoz to learn about SEO, SEM, retargeting ...

Most marketers don't know they can analyze AdWords campaign keywords through a diagnosis reporting tool, per Heather Cooan. She walks through where to find it, how to use it, and the advantages. She ...

Google has updated its AdWords support section with a new entry on local number call forwarding, a new feature that’s said to be coming in early November 2014. With this feature you will be able to ...