GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on ...

Econsultancy has spent the last 20 years investigating the topic of marketing knowledge and the skills required from the modern marketer. In that time, Econsultancy has conducted multiple research ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

As well as finding a sweet spot between super-premium and inexpensive luggage, the direct-to-consumer retailer has expanded its product range from a single suitcase to multiple bags, travel ...

The Digital Trends Report from Adobe and Econsultancy, now in its 11th year, is based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists. In response ...

Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate. This report, carried out in partnership ...

The 2019 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies ...