I analysed 6,926 trailers from 4,004 top-grossing films to find out if modern trailers really are too long or if I’m just ...

I studied the plots of 26,710 movies to look at where plot twists work, where they don’t, and why genre matters.

The unvarnished truth from 246 cinema executives working on the front line of moviegoing. This is exactly what the exhibition sector wants from both studios and independent filmmakers.

Why some countries have bounced back at the box office and others have not I looked at admissions data from over 30 countries to see who’s back at the cinema and who’s still missing. The answers say ...

I analysed 32 million film ratings to see which genres attract the same fans. The result is a map of audience taste.

This article is part of my Filmmakers' Roadmap series, offering practical, career-focused advice for filmmakers looking to get ahead. Whether you're breaking in, levelling up, or navigating industry ...

As horror films multiply and diversify, the label is collapsing under the weight of what it’s being asked to describe ...

There are other elements and formatting rules but I'm focusing on the ones which affect our investigation of the one-minute-per-page rule. There are plenty of guides online on how to format a ...

The biggest forces reshaping the film business right now From streaming upheavals to AI-driven production, these interconnected shifts define where the business of film is headed, and the ...

Today's topic is one I've had on my 'to do' list for a while and it took the help of four students to gather all the data. We looked at the key dates behind Hollywood studio movies in order to work ...

Today, I'm going to tackle a couple of related topics which seem to come up frequently in reader questions and comments - how is a cinema's box office income distributed, and how much of it ends up ...

I crunched the data behind the state of "non-American" Hollywood movies, and considered how any system of American tariffs might work.