New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, ...

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat ...

The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that ...

Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional ...

The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games.

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...