John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

As the Chinese EV brand launches in the UK, its CMO suggests the UK car market is now “very receptive” to new players.

Encouraged by signs of growth, CEO Joshua Schulman is pledging to “rekindle creative and commercial alchemy” as the luxury ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

The media channel is seeing significant growth, and advertising investment in the channel is projected to surpass $200bn ...

Cheez-It became the biggest launch in its category in four years. Its owner Kellanova has ambitions in the long-term to ...