New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...

Unmasking dark web criminals isn’t easy, but researchers are figuring out how to use their own language against them.

With the right systems in place, it is possible to compete with big brands while spending very little on website traffic.

Ahrefs' Brand Radar data shows that brand mentions are important for being cited in AI search and are the new off-page SEO.

As anyone who uses the internet will know, the way we find information has fundamentally changed. For the last three decades, search engines have delivered ranked lists of links in response to our ...

Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective ...

The Australian Information Industry Association (AIIA), the major trade body and advocacy group for Australia’s digital industries, has submitted its comments on the Internet Search Engine Services ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

AI search engines are gaining traction and may surpass traditional search engine use in just three years. SEO strategies need to evolve for businesses to remain visible in AI-generated search ...

Google's search was once so ubiquitous that the verb "to google" is now synonymous with "look it up." Yet it's now more than ever that Google's hegemony is in question. Studies have suggested that ...