The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Colorado football coach Deion Sanders has made “progress” as he battles back from an unspecified health issue and is moving around again outdoors, his son Deion Jr. said in a YouTube video ...

June 22 - Colorado football coach Deion Sanders is improving in his battle with an unspecified health condition, his eldest son said. Deion Sanders Jr. posted a video of his father fishing at his ...

MORE: Kevin Stefanski On Deion Sanders’ Involvement With Shedeur Sanders, Cleveland Browns MORE: Deion Sanders' Nike Air Diamond Turf Sells Out, Proving Coach Prime's Influence Still Reigns ...

Deion Sanders Jr. gets his own Nike Air Diamond Turf shoe Coach Prime passed down some of his Nike legacy to Bucky, announcing that he would be getting his own version of the Nike Air Diamond Turf.

The "Deion effect" is alive and well, and Nike is clearly banking on Sanders's magic. There are even whispers that Shedeur could be next in line for a deal if he shines in Cleveland.

It raised the status of another one of his sons, Deion Sanders Jr., as it was announced he would be getting his own Nike Air Diamond Turf colorway, per a post from Coach Prime's Instagram account.

Deion Sanders worked as a Nike athlete in the 1990s, and the two revived their partnership again in 2023. Soon after, his Colorado players started wearing special Coach Prime shoes with the cool ...

While social media is not the lone metric, that is a number that cannot be ignored. Deion Sanders Jr deserves his flowers and Nike stepped up. Like every other Sanders, Bucky was an athlete.