Check out this Ultimate Guide to Branding on a Budget: Maximising Impact without Breaking the Bank! - If they can do it, so can you! If you can't afford to hire a branding agency, this is the guide ...

Most ‘top 10 fonts’ lists are rubbish. They focus on what’s trendy, not what works. As a brand consultant, I’ve seen businesses triple their credibility just by changing their typeface. This is a ...

Brand equity, a critical marketing concept, is the commercial value derived from customer perception of a brand. It represents intangible assets fueling brand success: customer loyalty, awareness, and ...

We've cut through the noise to select the 13 best books on branding that will teach you how to think like a strategist, understand customer psychology, and build a brand with substance. From timeless ...

Stay ahead of the curve with the Top 10 Logo Design Trends for 2025. Discover the latest styles, colours, and techniques shaping the future. Welcome to 2025, where your logo isn't just a pretty ...

You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

A static logo in 2025 is a dead logo. While your competitors are using flat, lifeless images, the smartest brands are building futuristic logos that are interactive, dynamic, and impossible to ignore.

Learning how to grow on TikTok means understanding how the platform’s algorithm rewards engagement, creativity, and consistency. TikTok, with over 1.7 billion monthly users, gives creators and brands ...

As a design consultant, I'm tired of the "AI will replace designers" nonsense. The truth is far more practical and, for a business owner, far more dangerous if misunderstood. This guide gives you the ...

As a design agency owner, I’ve bought both. My verdict? The Apple Pencil is a specialist’s instrument. The Logitech Crayon is the durable, cost-effective workhorse for 90% of business and design tasks ...

The Shell logo, or "Pecten," is one of the world's most recognised symbols. But it wasn't born that way. It was forged through a century of ruthless simplification. Forget "timeless" design—the real ...

Think Modernism is just for dusty art books? Think again. It's the secret behind Apple's minimalism, Google's clarity, and every successful corporate identity you trust. We're going to show you how ...