Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation ...

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to a 5% YOY decline ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...