Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Martech - Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they ...

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time ...

AI tools like OpenAI's Sora and Meta's Vibes are redefining video marketing. AI tools can enhance real, human-led ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

The Federal Trade Commission's Telemarketing Sale Rule (TSR) includes regulations to support both law enforcement and consumers. It provides the FTC and state attorneys general law-enforcement tools ...

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. The report was based on 2Q16 Nielsen Total Audience data, ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...