From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my ...

John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

All the latest news, analysis and opinion on retail marketing.

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study.

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

As the Chinese EV brand launches in the UK, its CMO suggests the UK car market is now “very receptive” to new players.

Encouraged by signs of growth, CEO Joshua Schulman is pledging to “rekindle creative and commercial alchemy” as the luxury ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

Brands need to think about how they can help consumers find a spark of joy against a challenging economic and social background.

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...