AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing ...

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to ...