AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...
Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...
Are journalists OK with the use of AI for crafting press releases and PR pitches? Which types of content from PR professionals do they rely on most? Why do they reject PR content? Do they think most ...
I've been blogging for 15 years, but I'd never given a lot of thought about the best way to timestamp my blog content. Then I started writing a book called Trust Signals: The New PR, which required ...
Too often, businesses treat customer experience (CX) like a one-time initiative—a box to check, a department to fund, or a technology to deploy. But that mindset is one of the biggest barriers to long ...
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even ...
Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.
A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach. And it's beginning to change the way we are introduced to and form ...
Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...
What's of greater value: the idea itself, the selling of the idea, or the production of the idea? My fellow "Viking" Alan Pafenbach and I have been discussing the shifting attitudes and practices ...
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