Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...
The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...
Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...
From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.
As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...
With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...
With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...
Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...
Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...
From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my ...
John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...
A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...
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